Social Media Strategy & Implementation

A social media campaign is different than a search engine awareness campaign because with social media, you are creating a community that has something in common.  While being active on social media platforms does help drive more search results and hits on your site, the highlight of social media is the word of mouth referrals and expert status that can be developed by creating a community to educate people with a common interest.

Facebook is the most popular social network worldwide with over 1.65 billion active users and more than 50% of these users logging in daily.  Innovative medical professionals benefit from using social media platforms such as Facebook, Twitter, LinkedIn, YouTube and other online communities that allow them to communicate to both healthcare professionals as well as to their patients.

For medical professionals, social media is another way to strengthen the doctor-patient relationship because patients are provided with ongoing and critical news, office updates as well as health tips and advice.  In addition, physicians are using the social media platform for marketing to their patients and disseminating news and articles that will benefit their patients while at the same time affecting the overall bottom line of the practice by reducing routine calls for basic information.

Social Media Platforms

In the world of Social Media, there is a lot to choose from.  From a medical standpoint, we believe the following Social Media platforms provide our medical professionals with some of the best tools to effectively market their practices and keep their patients and peers informed on a regular basis:

  • Facebook
  • Twitter
  • YouTube – (a video sharing site great for patient education videos)
  • LinkedIn

The most important factor in successfully using social media is targeting your community and consistently providing useful information.  If you would like to understand more about how to use social media in your specific practice, please contact eMedical Media today and let us help you customize the appropriate social media strategy for your practice.

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