Key Contacts
Kristin Mapstone Smith :: Founder and Managing Director
Kristin has a professional background in sales and marketing along with web design, social media and online identity management. She founded eMedical Media to help educate medical professionals on how to enhance and protect their online identities as well as using the Internet to attract and better serve patients. As an entrepreneur, Kristin is a proverbial “jack of all trades” – from selling our services to implementing them. She is committed to providing the high level of customer service and communication that is often lacking in the tech industry and will do whatever it takes to get it right for our clients. Kristin’s unique mix of marketing and technical skills combined with her experience in working specifically with medical professionals provides a strong foundation for creating innovative and effective solutions that very few companies serving this niche currently provide. (More on Kristin)
Rebecca Bell Wilson :: Social Media Strategist
Rebecca works on our team overseeing the development of social media strategy and implementation for our clients. Her role is to help you build an online community around your practice. Social media presents physicians with a unique way to better connect with existing and potential patients. The social media sites we recommend to our clients help facilitate communication by allowing them to share information about what is most important within their online community. Social media does have the ancillary benefit of improving internet search engine results. The profiles are indexed by the search engines and contribute to your overall online identity. Rebecca works closely with our web developer, copy editor and graphic designer to ensure your social media profiles are created and maintained in a well thought out and integrated process.
Kristy Theis :: Content Editor
Kristy joined our team as a web content, SEO and marketing communications editor. She currently oversees and manages the content that is assigned, researched and written for various client websites ensuring the highest level of quality copy as it relates to optimization and keyword strategy. She also creates push marketing campaigns and writes specialty-specific articles for our physicians. Kristy engages herself with each client to make certain an understanding is in place for the specialty at hand so that the appropriate research can take place and lead to accurate, precise and creative web content. She is in constant communication and works closely with our talented team of professionals so that the content, graphics, social media and marketing awareness campaigns connect for overall quality and ultimate success.
Shawn Glenn :: Graphic Designer
Shawn’s professional background includes more than 20 years of graphic design working in both the corporate in-house environment and now, as a successful and talented freelancer. Her abilities include creative conceptual brainstorming to ensure your message is accurately and consistently portrayed. She uses this visual conception to design an array of creative and original graphics for your website and other online publications. Shawn can also take your brand offline with print marketing tools including business cards, brochures, ads, flyers, and more. From hospitals to physicians practices to personal branding, Shawn uses her skills and artistic resources to make sure your project is delivered to the highest standards.
