General Internet Marketing Information
A Powerful Way to Connect with New and Existing Patients We understand that many physicians simply do not have the resources to focus on marketing their practices. Thus, we are pleased to bring medical professionals innovative ways to more effectively connect with new and existing patients. Yellow Pages and magazine ads play a small role in attracting new patients. However, the Internet has become increasingly powerful in providing patients with the ability to find, research and review doctors online. Consider this: 61% of patients do medical research online. These patients tend to be more engaged, affluent and ...
Community Building :: Social Media Strategy & Implementation
What is Social Media? Social media involves an integration of media and social communication. In web terms, this would be a website that provides information and interacts with the reader while doing so. In other mediums, such as the radio, communication is a one-way method—the message is provided and then the story ends. In web terms, social media is a two-way street—one is communicated to and is allowed to communicate back. Even better, the information is fluid. It can change and be updated in a matter of seconds with you, the doctor, in control at the wheel. This is different ...
