In this video, Kristin Mapstone Smith appeared as a guest of Splash Media to discuss Social Media use amongst physicians. In a consumer-driven healthcare market, physicians are using the internet to manage their “name” brand, raise awareness of their services, and reach out to existing and potential patients online through social media.
In the article “Online videos of a practice can make business go viral” published in American Medical News, Kristin Mapstone Smith weighs in on how physicians use videos to get new patients. Many physicians are producing videos explaining conditions and treatments and even showing live surgeries. eMedical Media helps physicians optimize and distribute this videos to drive traffic to their websites.
